UX research

Blockchain Digital ID WPA

My Role
UX/UI Designer
July-Sep 2020

Project details

Gravity WPA empowers individuals, organizations and international NGOs to create trusted digital identities that are private, portable and persistent. Gravity vision is to build human-centered digital ID solutions for easy, transparent and secure data sharing for all people, anywhere in the world


Gravity WPA make it possible for individuals to safely store and share their personal data to access these key services

Gravity make it possible for individuals to safely store and share their personal data to access these key services. Organizations and international NGOs can also leverage our digital ID solutions to efficiently collect verifiable data for improved service delivery, interoperability, and impact.

The problem

More than one billion people in the world are unable to prove their identity. Without ID, people are excluded from basic services including financing, social protection, employment and educational opportunities.

The Research

The main audience for this WPA will be mainly Small business owners in Kenya with limited access to the internet and low profile mobile devices so the decision began from here to provide a WPA instead of a mobile App because WPA work offline and behave like a real app

The Research

Economic identities for small businesses

Gravity helps small business owners leverage their digital footprint to access affordable loans.

Organizations such as mobile operators, utility providers and suppliers share credit relevant data like stock purchase history, mobile money payments, etc. to a small business owner’s digital wallet. This forms the basis for an economic identity.

The business owner can share this data from their wallet with lenders who are able verify its source and origin. Lenders then use this data to de-risk the business owner and extend affordable working capital loans.

The Solution

Individuals can use Gravity WPA platform to receive digital verifiable credentials from government ID systems like birth certificates or national ID cards. These credentials can be used for enhanced KYC and age verification that is more private and secure thanks to user-control and zero-knowledge proofs.

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Research Methodology

The research approach we landed on for this brief was as follows:

  • Qualitative user interviews — 11 conversations with people at various life stages over 5 days, across various locations from Kenya.
  • Ethnographic observations — 3 of us spent a day during guerrilla observations at various sites to observe how people use their identity cards in everyday situations.

The goal —

  • to understand their how/when/where/why do people use their identification cards, and
  • their attitudes and perceptions towards identity, digital transactions, and the role of institutions in these transactions

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Research Synthesis

Our interviews yield many great observations, learning, and memorable quotes. Our heads were abuzz with ideas and opinions, which actually made the affinity mapping processes really difficult as we were already grasping on to ideas & observations that we liked.

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High-Fidelity Prototype

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Final reflections

This was our team’s first attempt at a generative user research brief. Thus far, our team’s experience has been with mobile/web-based UX projects WPA. It was a challenge that really stretched our learning as UX-ers.

I’ll personally like to thank my group mates, for being hustlers with a can-do spirit to pivot and adapt with the team along the way. Finally, I’ll also like to thank the Gravity team, for being both supportive and cooperative with us